Friday, 12 June 2015 13:25

Mapei goes on Reality Road with Volvo trucks

Written by 

American born Mapei grew up in Sweden and it’s where she feels at home. Now she reaches out of her comfort zone and ventures on a road trip with friend and director Liza Minou Morberg and discovered more of Europe from the seat of a specially designed Volvo truck.

Together they recorded the video for her new song ‘Million Ways to Live’ - specially written for life on the road, while everything was documented by cameras. The song plus music video will be released in the beginning of July.

I love to travel and to get the opportunity to meet new people and cultures. And that is also what Million Ways to Live is about - the freedom to be out on the road. It is the ultimate song for a road trip,” says Mapei, whose most recent single was the hit ‘Don’t Wait’.

For Volvo Trucks, the series is a new original way to reach out with their products.

In a recorded interview I spoke to Mapei and asked her about the experience.

Listen to the interview below (12:32):

Background track: Don't Wait (Fanfar Remix)

The series is comprised of a total of eight episodes released in batches over a three week period. You can see the first three episodes of Reality Road below:

Episode 1

Episode 2

Episode 3

Andy Collins

I'm a South Londoner now living in Sweden. I'm also a part-time DJ/ founder of Urbanlife Radio and co-founder of Scandinavian Soul. Music has always been my soundtrack to life and although I listen to everything, soul is always in my playlist.

Related items

  • Backstage with Bernhoft


    The last time I saw Jarle Bernhoft, he was leaving a bar in Stockholm at 3 am.

    He grabbed his jacket, tucked in his cravat and headed into the cold night air. The applause of the crowd after his performance at the Scandinavian Soul Music Awards earlier in the evening still rang in my ears.

    I mention this as now I follow the Norwegian singer down the stairs to backstage area at the venue Nalen as we prepare to reminisce the past and talk about the future. Meeting artists is part of my job. However, with Bernhoft it never feels like work. It feels like sitting with a charming friend, who welcomes you in and invites you to his table. In fact, he offers me a drink as I enter. Courteous as always.

  • Interview with Andy Pfeiler
    How do you cut down a 2-hour conversation with Andy Pfeiler discussing music and politics, interspersed with bursts of laughter?

    With great difficulty is the answer, but I'm confident the edited result (18mins) works in giving you an insight to this funky Swedish musician.

By visiting do you agree to our use of tasty cookies to enhance your experience?