We sang the praises of Loidimo's debut track - Thousand Million Times, and we're about to sing them even louder now its matched with a good-looking video.
Directed by Teo Dimitriadis, the well-produced visuals highlight the song's quality, as we see Loidimo witness his lover's betrayal.
The bespectacled singer has gone back to the core of his music, and the result feels retro yet modern, almost with a ‘Bowiesque’ lyrical construction. Released with a rolling cassette video it also genuflects his love for nostalgia. He’s asking us to listen the way we used too.
Swedish singer TAWYY launches her debut single - In My Zone and the R&B vibe with cool ‘Rihannaesque’ tones makes an immediate impact.
Regular visitors to our site may find many of the tracks we feature are sung in English though is not by intention. The Swedes, for example, have been devoted soul and style lovers for years and many excellent tracks are currently residing unloved in vinyl crates. And despite what non-Scandinavians may feel are 'incomprehensible lyrics,' native sung tracks from across the Nordics are just as accessible and enjoyable.
We've discovered a selection of 'old-skool' Swedish sung grooves on Mixcloud compiled by DJ Olof Karlstrand, ’Sweedest Sounds Vol. 24 - Soul På Svenska’, sprinkled with recognisable soul cover versions.
Who knows, by the end of the mix you may also say it's 'Bra.'