Scandinavian Soul isn’t a brand. It’s a belief that soul music is raw, emotional, deeply personal, and deserves to thrive anywhere. Even here in the north.
When this platform launched in 2012, soul music in Scandinavia was barely recognised. Radio stations didn’t play it (they still don’t, sadly). Blogs didn’t write about it. Venues booked artists reluctantly, if at all. But I heard something. A quiet fire in the voices and beats coming from bedrooms, basements, and backstreet studios across Sweden, Denmark, Norway, Finland, and Iceland.
I couldn’t let it fade into the background.
So I started writing, posting, and talking. I searched for artists, sometimes literally calling them, and shared their music long before algorithms ever noticed. This was in the days of MySpace.
There was no major backing, no press teams — just stubborn passion and a conviction that this music, and the people making it, mattered.
Scandinaviansoul.com grew into a home. Not a huge house, a room full of stories, sounds, and soul. We’ve seen artists rise, evolve, disappear, and return. We’ve been there through the gigs with five people in the crowd and the breakthroughs that lit up festival stages. Every step has been earned, often the hard way.
It’s still unfunded, still independent.
I curate the playlists, write the reviews, champion new names, and archive the history of so many talented people who deserve to be remembered.
If you’ve read this far, welcome, and thank you. This is for the overlooked, the underestimated, and the ones still chasing the song that says exactly what they feel.
Put on the headphones. Press play. And travel to the soulful side of Scandinavia.
Andy Collins
Founder and Editor, Scandinavian Soul,
Uppsala, Sweden — since 2012
Want to get involved?
We’re always looking for writers, photographers, and people who care about this music as much as we do.
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