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Any Scandinavian artist described as “quietly surfacing to become an important face of contemporary R&B” is sure to find their way to our ears.
Swedish R&B singer/songwriter/producer Shadi G has been steadily making her name across the music sphere drawing praise from a number of Swedish magazines and blogs. Naturally, we took a listen too.
Taking a listen to her archive of tracks, you will discover an artist whose sound has similarities to early Robyn. Her vocals float from the speakers – sweet in tone, soulful, angelic and charming.
Schooled in classical music, Shadi G cites influences from soul, hip-hop and Persian instrumentation in her own creations. The latter, from her family roots.
When her school years finished she headed to London to study production and in 2016 her debut single, Lost drew plaudits and attention across Swedens playlists. In 2018 she released her debut EP No Fear. The selection of three tracks (plus a radio edit) presents her fusion of musical influences into a trio of intriguing, engaging and ethereal songs.
A highly recommended listen is – This Love (full-length version). Shadi G excels by drawing together the musical cultures of east and west, intertwining them with honest emotions. Shadi has kept the production balanced to complement her dreamy vocals. Increase the speed, pump up the bass and it would have been sold to the most famous singer in the charts today. Unfiltered like this, you hear music at its best.
In August this year (2019), the Shadi G released her single – Disconnection. Mesmeric and hypnotic, the underlying Persian rhythm has an addictive, head-nodding groove.
She may not be the pioneer of the sound fusion, however, the combination of her melodies, musicality and cultural references are forming a uniquely compelling artist in the Nordics.
Shadi G could be more than an important face of contemporary R&B – she could be the key artist to Scandinavians’ soulful future too.
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