ELMA’s latest single takes inspiration from Sylvia Plath
A brand new music video and record label spotlight this rising star.
In an exciting collaboration between Universal Music Sweden and contemporary R&B sensation ELMA, we’re treated to the first single from her upcoming EP, Both Ways.
ELMA, a dedicated and hardworking artist, is on the path to success, continually honing her craft and attracting a growing fan base. As a solo artist, she finds her true home in contemporary R&B. This journey follows her experiences of sharing the stage with Michael Kiwanuka at a cozy bar in Camden, studying at Berklee College of Music in Boston, and touring as a backing singer for Zara Larsson across the globe.
Her new single draws inspiration from the profound works of American poet, novelist, and short story writer, Sylvia Plath. Sylvia Plath, renowned for her iconic collections like Ariel (1965) and The Colossus and Other Poems (1960), is also celebrated for her semi-autobiographical novel, The Bell Jar, published shortly before her tragic passing in 1963.
Elma explained, “The Sylvia Plath excerpt struck a chord with me. When I was writing this song, I was at a crossroads in life, torn between pursuing a career in music and following through with a business school application I’d submitted in the early hours of the morning.”
Both Ways explores the yearning for two contrasting paths, a desire to live in both worlds, even though it may not be feasible. Elma poetically muses, “If you never climb onto one of the branches or invest whole-heartedly into something, the figs start to rot and drop to the ground.”
For newcomers, ‘Both Ways‘ serves as another excellent entry point to discover Elma’s talent with her captivating vocal tone, charismatic charm, and alluring music video. The head-nodding rhythm is addictive!
In her mesmerising video, Elma captures viewers’ attention with her effortless style. She creates a soothing and captivating atmosphere that inspires listeners to delve deeper into her music and we encourage you to rediscover previous singles such as Death by Drowning and Does She.
