As debuts go, Danish singer, Josephin Bovién gets everything right with her single / video – Fuel.
Travel through a thought-provoking intro sample into a Nordic styled video with smooth electronic beats and an off-tilt lyric delivery which leaves an immediate and memorable impression.
Produced by Josephin Bovién and Jonas Bark, FUEL has a slightly dark tone, and the video members pose with stony faces, yet it radiates an indelible warmth illustrated by a scantily dressed Josephin chilling in an open window.
Vocally Josephin certainly intrigues and her appearance draws parallels to Norwegian songstress Charlotte Dos Santos. Both have a beguiling coolness uniquely discovered on this side of the hemisphere. Future soul, alternative R&B, Nordic noir… bracket this as you wish or merely enjoy new music from an exciting new artist with a noteworthy debut.
You’d be wise to remember the name – Josephin Bovién.