Swedish/Chinese R&B artist Joe Xu has no time for time-wasters in her new single and video U Turn.
Joe Xu continues to break ground for Sweden’s Asian females and the preconceptions of R&B and neo-soul in the Nordics. Simmering with attitude, U Turn finds the singer/songwriter/producer in no forgiving mood.
/ Now you wanna come my way and I,
Won’t take part of that game now
Now you wanna send love my way
And it’s too late Take a U-turn back now /
Honest, confident and empowering, Joe Xu blends soul/R&B with her rich cultural heritage and creates an absorbing perspective. The engrossing video, directed by Joe Xu and Ronson Huynh and produced by CASABLAC, is immersed with stylish fashion to savour.
Stay tuned to Joe Xu.