Originally from Sweden and based in London, Loria Boban adds a creamy soulfulness to our Scandinavian scene with her new single – Purify Your Sight.
Neo-soul in style with a lush, mellow groove, listeners will be pampered by Loria Boban’s tender vocals, which caress like a slow massage as she serves an ode to self-care. The wonderfully balanced production entwines electric guitar chords, which glide in with sophistication as she softly urges you to ‘Keep on, keeping on‘.
Reflecting comparisons to artists such as Lianne la Havas, and Corinne Bailey Rae the hypnotic charm of her harmonies mesmerises, and we’re so delighted the single was allowed to run a whole 4 + mins. Featuring Rudi Creswick on bass (Tom Misch, Jordan Rakei) and Isaac Kizito on drums (Blue Lab Beats) the song’s arrangement delivers her message compellingly, with a laid-back, alluring tone.
The song is about the importance of taking a break from everything external and taking a deep look within
The Swedish singer-songwriter honestly explores her personal experience of self-growth, doubts and identity in her late twenties as a creative foreigner based in London.
“Right after I released my debut EP Moving House in 2018, I felt lost with the impression that everyone around me was moving forward but me.” so Loria decided to take a break from social media and travel to her motherland, Bosnia & Herzegovina. That’s how Purify Your Sight came about. The song is about the importance of taking a break from everything external and taking a deep look within.”
“The grass is always greener on the other side if you don’t water your side / Gotta let it take its time / It gets better just like wine“, sings Loria in the chorus as she pours pure soothing soul.
Simply put, stop comparing yourself and enjoy the journey.
And Loria understands the difficulty in today’s world, where people’s lives are constantly displayed on social media, and digital platforms are mandatory for creatives to grow an audience and get noticed.
Purify Your Sight is our first introduction to the soul/R&B artist/producer, and she has immediately caught our attention. Strongly suggest you keep an eye on Loria Boban too.
Find this and more in our playlist: Scandi Soul Jun 2022