Maxé debuts with the soulful single / Tough Love
A Swedish newcomer delivers a warm groove, a magnetic hook and a story that feels instantly familiar.
For listeners drawn to fresh soul, Tough Love will sit at the soul-loving centre.
The new single from Maxé brings a semi-mellow groove that carries this writer back to the UK for a moment. It moves with an easy rhythm and a chorus that settles in your head before you even realise it.
Maxé is a new name to us, although their background shows a performer already used to the stage. They have appeared in productions at Malmö Opera, performed on live TV and are signed to Cardiac Records/Sony Music. Maxé also received a scholarship connected to the Denniz Pop Awards, a nod from people who clearly see potential.
Their sound sits at the intersection of R&B, soul, and pop. You can hear traces of ’90s R&B and early Neo-Soul woven into the track. Put these elements together, and you have a space where many Soul fans will feel immediately at home.
Adding extra flavour is producer and DJ More 10 from Lund, a respected name in the Scandinavian Soul scene. His production gives the song a warm pulse that supports Maxé’s message.
Tough Love reflects on the moment someone close shares a truth you would rather ignore, even though you know it lands somewhere honest inside you. The theme is relatable and delivered with a calm sway that lets the message breathe.
The groove and catchy chorus make this a song that stays in your mind well after the song ends. It feels ready for Swedish radio and would suit a bar, a restaurant or a late evening drive where a good mood makes all the difference. Maxé introduces themselves with confidence and a sound that deserves attention beyond our Scandinavian borders.
Follow this artist. Let’s give Maxé as much support as we can because this track doesn’t need ‘tough love’; it needs our love.
