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I know you’ll understand the feeling of leaving the house with a song in your head and in the evening it’s still there. We’ve all been there. Swedish all-female group Reign had this effect on me with their track Falling – and they’re still residing there, months later.
Throughout 2019 there was something in the air – something negative pulsating from world leaders, media outlets and internet forums. This cloud started to taint my view of the world, forcing me to seek solace and hope in other ways, through meditation, books and even more music. It is perhaps another reason why Reign, in particular, resonated so strongly with me. They arrived at a time I needed a spiritual re-connection.
Reign – are a relatively new, semi-acapella group whose style and vocals echo in the mind long after their music has ended.
As a musical ensemble, they stand alone.
Not quite soul. Not quite pop and not quite gospel either. They eloquently manage to blend all three styles magnificently. It’s what makes them hard to place, hard to define and sadly, even harder to discover.
Unless your streaming channel offers them as a suggestion or your friends of the group, Reign could easily slip under your radar. Independent artists and bands such as this often find themselves outside hit lists. We need radio stations to take more risks and leave it up to us, the listener, to decide. Algorithms already determine too much for us. And we rely on the number of likes or views to pre-judge a song’s listening worth.
As a platform, we’re dedicated to expanding horizons and perceptions. We bring you music only home-grown in Scandinavia; soulful, creative and alternative – and often overlooked. The Stockholm based sextet Reign fulfils these criterias.
REIGN / FALLING
REIGN consists of Anna Lindahl – vocals, percussion, Hanna Bylund – vocals, percussion, Lili Holényi – vocals, percussion, Cosima Lamberth – vocals, synth bass, My Schaffer – song, percussion and Helen Salim – song, percussion.
The harmonies of these six-strong voices are intensely satisfying. There’s a subtle sense of vulnerability, but there is a bold, unifying sense of female strength too. If you were to turn this band into one entity, it would be a graceful and beautiful Dove.
Their debut single Lions landed in 2018, and in the spring of 2019, REIGN released their second single – Falling. And it’s this video and song that I can’t forget.
The regality of their name finds them fittingly placed within the historic walls of a grand building for the video. Amongst the rich rosewood architecture and painted images of grandeur, it is the six singers, dressed in white who fixate. Their vocal instruments are as in perfect tune as the physical ones. As they repeat the words ‘in-out, in-out‘, I find my chest still rises and falls in unison.
Reign soar and glide in a bright sky of their own. However, you’ll need to look up to find them.
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