If you casually listen to Swedish artist Naomi Vaughn‘s new single ‘ye, aha‘, it strikes you as a true party song, perfect for a night out in a lively club or bar. It has a sociable groove that makes you want to be a part of vibrant nightlife, full of new meetings with captivating strangers, fancy clothing and good music.
Then you listen to the lyrics… and realise that it is actually about the opposite! The track is built on the artist’s complete rant about a night out and, as it appears to us, club life in general.
The lyrics criticise everything from boring and repetitive conversations, “dudes talking about themselves”, and songs you don’t know the words to. The lyrics have a large amount of humour, which may, on a more serious note, also criticise the shallowness that can be prevalent in contemporary nightlife and clubs.
The video, released with the song (see above), reflects its message perfectly.
We get to follow an obviously bored Naomi around a modern club, among people dancing, drinking, conversing and seemingly enjoying themselves. Even though the song requires her to act bored in the video, there is no denying her star quality and brilliant attitude. As seen in the footage, the video is very professionally shot, and we also have to praise the fact that a diverse group of people is portrayed – the real face of Stockholm 2022.
The song itself has an attractive R&B soul-hop vibe and – despite its lyrical message – gives nothing but good vibes. From the looks of it, we have gotten ourselves a party song about being everything but impressed by the party – and we love it!
Contains strong language throughout.