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PHLAKE DELIVER SCI-FI FUSED R&B/POP SINGLE/VIDEO – BABY STEPS
Award-winning Danish duo Phlake unveil a new R&B-tinged pop single ‘Baby Steps’, featuring the excellently named artist – Mercedes the Virus.
Phlake is undoubtedly one of the fastest rising acts to come out of Denmark in recent times, having accelerated into the Danish music consciousness with killer tracks like Pregnant, So Faded and Like you. To date, the band over 180 million global streams.
Their new track ‘Baby Steps’ follows their 90’s influenced single ‘Waited All Summer’ and their signature sound underlines this R&B/pop groove.
“It’s is about taking small steps towards big changes.” explains the band talking about the song .”The way to hell is paved with good intentions. And the freeway of dreams can take you for a hell of a ride”.
The track is given a visual form with a sci-fi influenced video, directed by Creative Directors Erika Marthins, and Sara Mai Olsen.
Talking about the work behind creating the video, Erika Marthins said:
“the virus is a full 3D character developed using a feminine base model. The Face filter was inspired by Airports’ infrared thermal scanners used on passengers to detect elevated body temperature and possible viruses. The technology uses heat-sensing abilities that will turn you into a heat map on a computer screen. We found the aesthetics very interesting to apply to a face filter.“
Since their 2016 debut album Phlakes’ resumé already makes impressive reading; ‘Slush Hours’- five Danish Grammys, including ‘Best Danish Album’, ‘Best New Danish Artist’, ‘Best Album 2016’ by Apple Music (certified double Platinum in Denmark) and the ‘Best Soul/R&B 2016‘ Scandinavian Soul Music Awards.
Musically and visually, Phlake always excites and extend the dimensions of contemporary R&B.
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