The past several years have seen Denmark in particular nurture and develop its own, distinct R&B sound. The scene has flourished with male artists, singing in both Danish and English (Phlake, Scarlet Pleasure), bringing their emotionally lead sound to the airwaves.
Earlier this year we were taken by his short, but sweet single – Hide Your Love, and together with his previous release, it was enough for Sony Music Denmark to desire his signature.
Officially cited as MP.Oxfords’ debut single, Riptide continues where he began – combining Pop, Soul and R&B, with finely crafted production and an appealing falsetto tone. Lyrically, he looks for security in his love affair. Expressing the vulnerable side of masculinity is the critical feature to the genre’s explosion.
The videos’ minimal construction (see below) enhances the drama, with shots of a desolate road, an abandoned car and a man on a mission.
MP.Oxford signals an artist to be listed among the impressive Danish R&B artists to note.
Look out America. The Danes are coming!